ARE136WI10Q5vaKEY

ARE136WI10Q5vaKEY - Name:_ Managerial Economics (ARE) 136...

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Name:________________________________________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2010 Dr. John H. Constantine KEY —Quiz 5 (125 points), Wednesday February 17, 2010 Multiple Choice Questions—(60 points; 10 points each.) 1) Gillette advertises its line of men's toiletry products as "The Best a Man Can Get." This would be considered a) puffery, so Gillette must be able to prove it is not deceptive. b) puffery, so Gillette does not have to be able to prove it is not deceptive. c) a performance claim, so Gillette must be able to prove it is not deceptive. d) a performance claim, so Gillette does not have to be able to prove it is not deceptive. 2) It is not easy to make definitive statements about ethics because: a) advertisers should not have to pay to have their messages heard. b) all advertisers are bound by ethical behavior based on government contracts. c) advertising is nonpersonal. d) ethics will always be a matter for personal values and personal interpretation. 3) The passage of the Wheeler-Lea Amendment in 1938 had a substantial impact on advertising regulation in the United States. The passage of the amendment: a) established the Federal Trade Commission. b)
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This note was uploaded on 05/08/2010 for the course ARE ARE 136 taught by Professor Constantine during the Spring '10 term at UC Davis.

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ARE136WI10Q5vaKEY - Name:_ Managerial Economics (ARE) 136...

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