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ARE136WI10Q5vaKEY - Name Managerial Economics(ARE 136...

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Name:________________________________________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2010 Dr. John H. Constantine KEY —Quiz 5 (125 points), Wednesday February 17, 2010 Multiple Choice Questions—(60 points; 10 points each.) 1) Gillette advertises its line of men's toiletry products as "The Best a Man Can Get." This would be considered a) puffery, so Gillette must be able to prove it is not deceptive. b) puffery, so Gillette does not have to be able to prove it is not deceptive. c) a performance claim, so Gillette must be able to prove it is not deceptive. d) a performance claim, so Gillette does not have to be able to prove it is not deceptive. 2) It is not easy to make definitive statements about ethics because:
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