ARE136WI10Q8vaKEY

ARE136WI10Q8vaKEY - 1 Name_KEY Managerial Economics(ARE 136...

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1 Name:___KEY______________________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2010 Dr. John H. Constantine Quiz 8 (125 points), Wednesday March 10, 2010 Multiple Choice Questions—(60 points; 10 points each.) 1) An American company decides to conduct a market analysis in a highly industrialized country. This company: a) can proceed along the same lines it would take if it was conducting a market analysis in the United States. b) should hire a firm that understands the different factors involved in a market analysis in a highly industrialized country. c) is more likely to find an opportunity to sell equipment for building infrastructure than to find an opportunity to sell consumer goods. d) need not be concerned with self-reference criteria because the country is likely to share similar cultural and lifestyle traits. 2) The regulatory restrictions one must be aware of when placing international advertising: a) are designed to protect products manufactured within each market. b) reflect the cultural values within each market. c) have not been applied to emerging media, as of yet. d)
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This note was uploaded on 05/08/2010 for the course ARE ARE 136 taught by Professor Constantine during the Spring '10 term at UC Davis.

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ARE136WI10Q8vaKEY - 1 Name_KEY Managerial Economics(ARE 136...

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