Syllabus_ARE_136_Spring_2010 - 1 University of California...

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1 University of California, Davis Department of Agricultural and Resource Economics Managerial Economics/ARE 136—Managerial Marketing (CRN—52511) Spring Quarter, 2010 Dr. John H. Constantine Lecture Meetings : 8:00 a.m. –10:00a.m. Where : Everson Hall, Room 176 Professor : Professor’s Office Hours : John H. Constantine Monday : 3:00 to 4:00 530-752-2451 Tuesday : 3:10 to 3:40 2140 Social Sciences Building [email protected] Special UCD Dates : Monday, March 29: Instruction begins Monday, May 31: Memorial Day Holiday; no UC, Davis classes. Thursday, June 3: Last day of instruction. Friday, June 4: Dead day. Class Web Page : . Last year’s quizzes, exams, and answer keys are found here. In addition, this quarter’s quizzes, exams, and keys will be posted throughout the term, although these will be emailed to you as well. Text Book (Required) : Advertising and Integrated Brand Promotion, 5th Edition , by Thomas O'Guinn, Chris Allen, and Richard J. Semenik. 2009. (NOTE: The 4 th edition of this text will be perfectly acceptable.) Grades : Grades will be calculated using the following weighted average: Quizzes (25%): Each Wednesday at the start of class (except for the first week of class and the
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This note was uploaded on 05/08/2010 for the course ARE ARE 136 taught by Professor Constantine during the Spring '10 term at UC Davis.

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Syllabus_ARE_136_Spring_2010 - 1 University of California...

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