Biz%20Comm%20answer%20keys%20Ch%203[1] - CHAPTER 3:...

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CHAPTER 3: PLANNING BUSINESS MESSAGES TEST YOUR KNOWLEDGE (p. 94) 1. The three steps in the writing process are 1) planning, 2) writing, and 3) completing business messages. 2. All business messages have both a general purpose (to inform, to persuade, or to collaborate) and a specific purpose (such as placing an order). 3. To develop an audience profile one needs to identify the primary audience, determine the size of the audience and its geographic distribution, determine the composition of the audience, gauge audience members’ level of understanding, understand audience expectations and preferences, and forecast probable audience reaction. 4. When including information in your message, make sure the information is accurate, ethical, and pertinent. 5. The main advantages of oral communication include the opportunity for immediate feedback, a certain ease of interaction, the involvement of nonverbal cues, and the opportunity to express the emotion behind your message. The benefits of written media allow you to plan and control your message, reach geographically dispersed audiences, offer a permanent, verifiable record; minimize the distortion that can accompany oral messages, can be sued to avoid immediate interactions, and can deemphasize any inappropriate emotion components. The advantages of visual media are that they can convey complex ideas and relationships quickly, are often less intimidating than long blocks of text, and can reduce the burden on the audience to figure out how the pieces fit. APPLY YOUR KNOWLEDGE (p. 94) 1. Regardless of how many times you change your mind as you write a business message, planning enables you to make consistent, rational decisions about that message. If you begin with a general idea of what you are trying to accomplish and what basic strategy you will use, you can change the details of the message in a directed way—you know why changes are necessary and whether one change is better than another. Without a plan, the changes are arbitrary. 2. A DVD would meet several requirements: immediacy; reaching a large, disperse community; and conveying sincerity, commitment, and accomplishment. The message could take the form of a video news release sent to local television news departments. Perhaps the company president could narrate views of the cleaned-up waste sites; however, to accommodate print and television reporters, a written news release (similar to a one-page letter, memo, or report) should be prepared to accompany the videotape. The written
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This note was uploaded on 05/11/2010 for the course WERQ qwrq taught by Professor Qwer during the Spring '10 term at École Normale Supérieure.

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Biz%20Comm%20answer%20keys%20Ch%203[1] - CHAPTER 3:...

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