GBN001_-_Outline_and_Resume_Chapter_6.doc[1]

GBN001_-_Outline_and_Resume_Chapter_6.doc[1] - CHAPTER 6:...

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CHAPTER 6: CRAFTING MESSAGES FOR ELECTRONIC MEDIA 1) OUTLINE Choosing Electronic Media for Brief Messages Creating Effective E-Mail Messages Adapting the Three-Step Process for Successful E-Mail Planning E-Mail Messages Writing E-Mail Messages Writing Effective Subject Lines Keeping Your Emotions Under Control Completing E-Mail Messages Creating Effective Instant Messages and Text Messages Understanding the Benefits and Risks of IM Adapting the Three-Step Process for Successful IM Creating Effective Business Blogs Understanding the Business Applications of Blogging Adapting the Three-Step Process for Successful Blogging Creating Effective Podcasts Adapting the Three-Step Process for Successful Podcasting Assembling a Podcasting System Collaborating on Wikis Understanding the Wiki Philosophy Adapting the Three-Step Process for Successful Wiki Writing 2) RÉSUMÉ Choosing Electronic Media for Brief Messages Today’s business communicators have a broad range of options for sending short messages. E-mail is now a primary medium for most companies thanks to its high speed and low cost. Instant messaging (IM) now rivals e-mail in many companies. It offers a faster and simpler alternative to e-mail with fewer problems related to unwanted messages or security and privacy concerns. Text messaging is just beginning to make inroads into business communication; marketing messages were one of the first applications. Blogs are now a common feature in business communication with the ability to update content quickly and publish information to vast audiences with relatively little effort. Podcasts, the online equivalent of recorded audio or video broadcasts, are starting to supplant many conference calls, training coruses, and other communication activities. Wikis present the opportunity for rapid collaboration among geographically dispersed groups, making them ideal for today’s flexible organizational structure.
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Electronic tools such as wikis, blogs, and the like are considered social media since all participants can contribute to the conversation. Social media are also revolutionizing internal communication, breaking down traditional barriers in the organizational hierarchy, promoting the flow of information and ideas, and enabling “value networks” of companies to collaborate on a global scale. While most of your business communication is likely to be via electronic means, don’t overlook several situations when you should use a printed message over electronic alternatives: when you want to make a formal impression, when you are legally required to provide information in printed form, when you want to stand out from the flood of electronic messages. Creating Effective E-Mail Messages
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GBN001_-_Outline_and_Resume_Chapter_6.doc[1] - CHAPTER 6:...

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