Ch6, Volkswagon v. Uptown, Study Questions (10.5.09)

Ch6 Volkswagon v. - Ch6 Study Questions 1 Chapter 6 Study Questions These questions are designed to help you prepare for the exams Note however

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Ch6 Study Questions Chapter 6 Study Questions These questions are designed to help you prepare for the exams. Note, however, that the questions do not cover all of the course material that you are responsible for knowing. Background Who was Uptown? What was Uptown doing? Why would VW care if Uptown used its logo? What benefits was Uptown getting from using VW’s logo? What harms was VW suffering, if any? What is dilution? Is that an additional reason that VW might have cared about Uptown’s using its logo? Legal Issues What did VW have to show to prove its claim? Did it have to establish likelihood of confusion or actual confusion? Why would VW want to prove actual confusion instead of likelihood of confusion? What group of people had to be confused? Did it matter how many people were confused? What was the court’s multifactor test? What are the 7 factors? What is the purpose of the multifactor test? VW’s Studies and the Verdict What two scientific studies did VW conduct to prove its case? What were the 2 groups? What were some differences between these studies? How is the question “Look at this advertisement and tell me if the repair shop is an authorized dealer” more biased than the question “Is the dealer authorized or independent?” 1
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This note was uploaded on 05/09/2010 for the course PSYC PSY taught by Professor Na during the Spring '10 term at University of Arizona- Tucson.

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Ch6 Volkswagon v. - Ch6 Study Questions 1 Chapter 6 Study Questions These questions are designed to help you prepare for the exams Note however

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