Walt Disney Case

Walt Disney Case - prospering the creativity and innovative...

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Walt Disney Case Competitive advantage in traditional success: Innovation Large market segments Not afraid of risk (example: building theme parks) they saw it as a good opportunity Corporate culture : everyone is involved
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Unformatted text preview: prospering the creativity and innovative minds of employees • Synergy/cross-selling Buena Vista (distribution channel) • Protecting intellectual property • Long-term vision • Self-renewed customers...
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This note was uploaded on 05/10/2010 for the course BUAD 497 taught by Professor Degravel during the Spring '07 term at USC.

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