Chapter 5 - Chapter 5 Enabling E-Commerce Using the...

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Chapter 5 – Enabling E-Commerce Using the Internet I. Electronic Commerce Defined A. Concepts and Definitions 1. The Internet now provides a set of interconnected networks for individuals and businesses to complete transactions electronically. 2. Electronic commerce (e-commerce or EC ) – the online exchange of goods, services, and money among firms, between firms and their customers, and between customers. 3. E-commerce was used as far back as 1948. 4. EC can involve the events leading up to the purchase of a product as well as customer service after the sale. 5. Business-to-consumer (B2C) EC – transactions between businesses and consumers. 6. Business-to-business (B2B ) EC – used to conduct business with business partners such as suppliers and intermediaries. 7. Table 5.1 Types of Electronic Commerce Type of EC Description Example Business-to-Consumer B2C Transactions b/t businesses and their customers A person buys a book from Business-to-Business B2B Transactions among businesses A manufacturer conducts business over the Web with its suppliers Business-to-Employee B2E Transactions b/t businesses and their employees An employee uses the Web to make a change in his or her health benefits Consumer-to-Consumer C2C Transactions b/t people not necessarily working together A person purchases some memorabilia from another person via Government-to-Citizen G2C Transactions b/t a government and its citizens A person files his or her income taxes online Government-to-Business G2B Transactions b/t a government and businesses A government purchases supplies using an Internet- enabled procurement system Gov.-to-Gov. G2G Transactions among governments A foreign government uses the internet to access information about U.S. federal regulations B. Internet and World Wide Web Capabilities 1. Information Dissemination The powerful combination of Internet and Web technologies has given rise to a global platform where firms from across the world can effectively compete for customers and gain access to new markets. The worldwide connectivity of the Internet enables global information dissemination, a relatively economical medium for firms to market their products and services over vast distances. 2. Integration Web technologies also allow for integration of information via Web sites, which can be linked to corporate databases to provide real-time access to personalized information. 3. Mass Customization Web technologies are also helping firms realize their goal of mass customization.
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Mass customization helps firms tailor their products and services to meet a customer’s particular needs on a large scale. 4. Interactive Communication
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This note was uploaded on 05/10/2010 for the course ACCT ISDS taught by Professor Cope during the Spring '10 term at S.E. Louisiana.

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Chapter 5 - Chapter 5 Enabling E-Commerce Using the...

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