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Unformatted text preview: o Human resources o Technology o Purchasing Corporate strategy o Unlimited opportunities to invest in technology o Limited resources to invest in technology 2 strategies (Michael Porter) o product differentiation (e.g. Apple) o low cost (e.g. Wal-Mart) Variety based: providing only a subset of the industrys products (e.g. Metlife offers only life insurance) Needs based: serve all the needs to a particular target market (e.g. AARP focus on retirees) Access based: serving customers based on their locations (e.g. Edward Jones offices in rural areas) Variety offers a subset of the entire industry...
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This note was uploaded on 05/10/2010 for the course ACG 4401C taught by Professor Oowunchekwa during the Spring '10 term at University of Central Florida.
- Spring '10