MKTG Mini Test 3

MKTG Mini Test 3 - Started on Sunday, September 27, 2009,...

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Unformatted text preview: Started on Sunday, September 27, 2009, 11:45 PM Completed on Sunday, September 27, 2009, 11:52 PM Time taken 6 mins 46 secs Grade 3 out of a maximum of 10 ( 30 %) Pictu re 253 Pictu re 25 Pictu re 257 Pictu re 259 Marks: 1 What is the relationship between the law of truly large numbers and market segmentation? Choose one answer. a. The law of large numbers deals with people while market segments deals with products. b. There has to be a large number before you can have a market segment. c. The law of large numbers is the same thing as market segmentation. d. The law of large numbers determines how many market segments will be possible. e. The law of large numbers is an abstract concept that helps us understand why market segmentation works. Incorrect Marks for this submission: 0/1. Which of the following was NOT one of the bases for market segmentation discussed in class? Choose one answer. a. Psychographic b. Statistics c. Geographic d. Demographic Pictu re 261 Pictu re 264 Pictu re 26 Pictu re 268 Pictu re 270 Pictu re 272 e. Buying Situation Incorrect Marks for this submission: 0/1. Question 2 Marks: 1 Psychographics, the practice of combining psychology, lifestyle and demographic information to segments markets can provide useful insight about consumer motivations and buying patterns. One of the weaknesses of using this approach for market segmentation is that it is difficult to ___________ psychographic segments. Choose one answer. a. Define b. Reach c. Spell d. Measure e. Find useful differences between Correct Pictu re 275 Pictu re 27 Pictu re 279 Pictu re 281 Pictu re 283 Marks for this submission: 1/1. Question 3 Marks: 1 The Boston Consulting Group matrix is a 2x2 matrix with four positions: cash cows, stars, problem children (or question marks) and dogs. When looking at market segments, the portfolio approach is a useful tool for: Choose one answer. a. Identifying markets to leave b. Identifying market segments to invest more money in c. Identifying new market opportunities d. The BCG matrix is useful for all of these. e. identifying market segments that are currently profitable, but may not be profitable in the future. Incorrect Marks for this submission: 0/1. Question 4 Marks: 1 The most attractive market segment for fast food restaraunts is heavy users (no pun intended). These customers visit fast food restaraunts 14 or more times per month on average. This is an example of _______________ segmentation in the fast food industry? Choose one answer. Pictu re 286 Pictu re 28 Pictu re 290 Pictu re 292 Pictu re 294 Pictu re 297 Pictu re 29 Pictu re 301 a. Statistical b. Buying situation c. Psychographic. d. Geographic. e. Demographic Incorrect Marks for this submission: 0/1....
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MKTG Mini Test 3 - Started on Sunday, September 27, 2009,...

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