MKTG Mini Test 8

MKTG Mini Test 8 - 1 Marks: 1 The term _ refers to...

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1 Marks: 1 The term ___________ refers to professionally managed and centrally coordinated marketing channels. Choose one answer. a. Distribution channel b. Reintermediation c. Vertical marketing systems d. Wholesale e. Supply chains Incorrect Marks for this submission: 0/1. Question 2 Marks: 1 I can't believe it, said Wiley Coyote, I am the president of Acme enterprises and we make $200,000 a year profit with me working my tail off. Our distributor, Road Runner Representatives, made over $800,000 in commissions. I don't understand why they are making all of that money when all they do is run around all day and say beep-beep to customers. I think we should lower the commission rate to bring their income down to a more reasonable level. This is an example of? Choose one answer. a. Horizontal conflict b. Vertical conflict. c. A price war d. Suspended animation
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e. Vertical integration Incorrect Marks for this submission: 0/1. Question 3 Marks: 1 Caterpillar makes heavy equipment for the construction industry. These machines are used hard and need fast reliable service to keep them running once a customer has purchased one. Because of this, there is only one Caterpillar dealer in any market. This is an example of __________ distribution? Choose one answer. a. Intensive b. Heavy-duty c. Exhaustive d. Selective e. Exclusive Correct Marks for this submission: 1/1. Question 4 Marks: 1 Tami owned the Subway franchise in Centennial Village at San Francisco state University. She heard that another franchisee had been granted permission to open a Subway in the student union. She immediately complained to whoever would listen to her that the new store would take away most of her business. This is an example of? Choose one answer. a. Vertical integration b. A price war c. Vertical conflict.
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d. Disenfranchisement e. Horizontal conflict Incorrect Marks for this submission: 0/1. Question 5 Marks: 1 Which of the following is NOT an issue typically addressed through distribution? Choose one answer. a. Inventory management b. Returns and recycling c. Service level d. Market Coverage e. Advertising Incorrect Marks for this submission: 0/1. Question 6 Marks: 1 In dealing with logistics there is a fundamental tradeoff between ________ and ________. The goal is to keep one high and the other low, but they tend to increase together. Choose one answer. a. Cost, service b. Upstream, downstream. c. Service, responsiveness d. Cost, efficiency
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e. Profit, revenue Incorrect Marks for this submission: 0/1. Question 7 Marks: 1 Unlike a storage warehouse, a distribution center is primarily for? Choose one answer. a. Transshipment of products b. Storage c. Reintermediation d. Climate control e. Vertical integration Correct Marks for this submission: 1/1. Question 8
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This note was uploaded on 05/10/2010 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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MKTG Mini Test 8 - 1 Marks: 1 The term _ refers to...

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