MKTG Mini Test 2

MKTG Mini Test 2 - Started on Sunday, September 27, 2009,...

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Started on Sunday, September 27, 2009, 11:37 PM Completed on Sunday, September 27, 2009, 11:43 PM Time taken 5 mins 46 secs Grade 6 out of a maximum of 10 ( 60 %)
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Marks: 1 According to the sidebar in the textbook, confusing products are a problem for the electronics industry. A rule of thumb is that one returned computer. .. Choose one answer. a. costs the electronics industry $13.8 billion each year b. is the result of 20 minutes of pain c. can be resold in another retial channel d. will tell nine of its friends e. wipes out the profit from the sale of two others Incorrect Marks for this submission: 0/1. Question 2 Marks: 1 ________________ consists of the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests and behavior can be grouped. Choose one answer. a. Reference group b. Social class c. Culture
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d. Market segment e. Target market Incorrect Marks for this submission: 0/1. Question 3 Marks: 1 What is the essence of the loss aversion principle discussed in class? Choose one answer. a. People will enjoy spending money more if they earned it than if they received it as a gift. b. People will work harder to avoid a loss than they will to achieve an equivalent gain. c. People prefer to discard obsolete products when newer products are available. d. People will double their bet after taking a loss in order to win their money back. e. People will be angry if they find out they paid too much money for a product. Correct Marks for this submission: 1/1. Question 4 Marks: 1 The familiarity effect is a consequence of. ..? Choose one answer. a. Selective service b. Selective interpretation
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c. Selective attention d. Selective cognition e. Selective retention Correct Marks for this submission: 1/1. Question 5 Marks: 1 Reference groups are important to Marketers because. .. Choose one answer. a. They are realtively stable over time b. Aspriational groups tend to have more disposable income c. They are an important market segment d. Reference groups are important to marketers for all of these reasons. e. They serve as information sources and influence perceptions Incorrect Marks for this submission: 0/1. Question 6 Marks: 1 Which of the following situations describes a business customer? Choose one answer. a. A person who buys yarn in order to knit a sweater for himself
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b. A person who surfs the web looking for knitted baby clothes. c. All of these are business customers. d. A person who notices that her baby could use some new knitted baby clothes. e. A person who buys yarn in order to knit baby clothes for sale on her "darned babies" website. Correct Marks for this submission: 1/1. Question 7 Marks: 1 Which of the following is an example of a strategic alliance as discussed in your textbook? Choose one answer.
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This note was uploaded on 05/10/2010 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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MKTG Mini Test 2 - Started on Sunday, September 27, 2009,...

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