MKTG Mini Test 4

MKTG Mini Test 4 - Which of the following is NOT a source...

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Picture 353 Picture 35 Picture 357 Picture 359 Picture 361 Which of the following is NOT a source of information for a typical Marketing Information System? Choose one answer. a. Marketing research b. Marketing intelligence c. Internal data d. All of these are sources of information for a typical marketing information system. e. Acquired databases Incorrect Marks for this submission: 0/1. Question 2 Marks: 1 Yuli is the California regional manager for a suntan lotion company. Each morning a routine report identifies cities whose sales are 15% below projection for the previous day. This ____________ report allows Yuli to focus on stores that may need personal attention.
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Picture 364 Picture 36 Picture 368 Picture 370 Picture 372 Picture 375 Choose one answer. a. Progress b. Quarterly c. Exception d. Decision support e. Ad-hoc Incorrect Marks for this submission: 0/1. Question 3 Marks: 1 Lands End is a successful mail order catalog company. In order to expand their business, they decided to open retail outlets where customers could visit and actually see the merchandise. By analyzing the zip codes from past mail order shipments, they were able to locate the new stores in areas where many of their customers already lived. This is an example of? Choose one answer. a. Data Mining
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Picture 37 Picture 379 Picture 381 Picture 383 Picture 386 Picture 38 Picture 390 b. GIGO c. Exception analysis d. Environmental scanning e. Data manipulation Incorrect Marks for this submission: 0/1. Question 4 Marks: 1 ____________ attempts to identify new business opportunities by analyzing data from past transactions? Choose one answer. a. Quarterly reporting b. Exception reporting c. Data mining
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Picture 392 Picture 394 Picture 397 Picture 39 Picture 401 Picture 403 Picture 405 d. Environmental scanning e. Routine reporting Incorrect Marks for this submission: 0/1. Question 5 Marks: 1 Which of the following statements about a decision support system is FALSE? Choose one answer. a. The person using the decision support system needs to be able import information into the software used to make the decision. b. The broader the scope of information available in a decision support system, the better. c. The information needs to be in the network in order for decision makers to use it. d. It is better to wait until after you know what decision you have to support to begin developing the information to support it. e. There is always a time constraint when making business decisions.
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Picture 410 Picture 412 Picture 414 Picture 416 Incorrect Marks for this submission: 0/1. Question 6 Marks: 1 Which of the following research techniques is most likely to be used in descriptive research?
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MKTG Mini Test 4 - Which of the following is NOT a source...

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