MKTG Mini Test 10

MKTG Mini Test 10 - 1 Marks: 1 Lindsay Wagner, the Bionic...

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1 Marks: 1 Lindsay Wagner, the Bionic Woman of television fame, appears in advertisements for the Sleep Comfort Adjustable bed. In the advertisement, she explains how the ability to change the level of firmness in the mattress has changed her life. This is an example of a(n) __________ appeal in advertising? Choose one answer. a. Comparative b. Testimonial c. Fear d. Sex e. Humor Incorrect Marks for this submission: 0/1. Question 2 Marks: 1 The first step in developing an advertising program is? Choose one answer. a. Design the advertisement b. Evaluate the results. c. Choose the medium d. Establish the budget e. Establish Goals for the campaign Incorrect
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Marks for this submission: 0/1. Question 3 Marks: 1 _____________ is a guerilla marketing tactic where a company that is not a sponsor of an event will behave in a way that people might think they are in fact a sponsor of the event? Choose one answer. a. Pseudo sponsorships b. Lowballing c. Disintermediation d. Multilevel marketing e. Hijacking Incorrect Marks for this submission: 0/1. Question 4 Marks: 1 ________________ is impersonal, one-way mass communication about a product or an organization that is paid for by a marketer? Choose one answer. a. Sales management b. Public relations c. Sales promotion d. Advertising e. Personal selling Correct Marks for this submission: 1/1. Question 5
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Marks: 1 Whenever I go into Safeway, I have to scan my Safeway card to receive the advertised discounts. Sometimes, when I have purchased a certain amount of groceries, the cash register will spit out a coupon good for 5% off of my next purchase. This is an example of a ____________ sales promotion? Choose one answer. a. Product Placement b. Loyalty program c. Sample d. Premium e. Point of purchase display Correct Marks for this submission: 1/1. Question 6 Marks: 1 One of the ethical issues in marketing is establishing what is a fair price. Some pharmaceutical companies charge very high prices for life-saving drugs because they need to recover the massive amounts of money needed to bring a new drug to market. While there is no question this practice is __________, there is a question about whether it is ___________? Choose one answer. a. Legal, ethical b. Legal, sustainable c. Illegal, ethical d. Illegal, sustainable e. Ethical, legal. Correct
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Marks for this submission: 1/1. Question 7 Marks: 1 The Foreign Corrupt Practices act of 1977 makes it illegal for U.S. businesses to __________ foreign government officials, even if it is the custom do to so that country? Choose one answer. a. Bribe b. Do business with c. Threaten d. Spy on e. Withhold payment from Correct Marks for this submission: 1/1. Question 8 Marks: 1 What was your instructor talking about when he suggested using the 'newspaper' standard to determine whether or not a decision you made is ethical? Choose one answer.
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This note was uploaded on 05/10/2010 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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MKTG Mini Test 10 - 1 Marks: 1 Lindsay Wagner, the Bionic...

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