MKTG Mini Test 9

MKTG Mini Test 9 - 1 Marks: 1 Which theory of retail...

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Unformatted text preview: 1 Marks: 1 Which theory of retail evolution proposes that new retail concepts emerge, become popular, are widely imitated and then fade away? Choose one answer. *a. The retail life cycle Correct b. The channel flows concept Incorrect c. The wheel of retailing Incorrect d. The fundamental attribution error Incorrect e. Disintermediation Incorrect Correct Marks for this submission: 1/1. Question 2 Marks: 1 When I was a young man (not too long ago) Big Box retailers - very large, free-standing specialty stores were very popular. Today many of these stores such as Toys'R'us and Party Supplies Warehouse, stand empty. This could be explained according to ____________? Choose one answer. a. The channel flows concept Incorrect b. The wheel of retailing Incorrect c. The fundamental attribution error Incorrect d. Disintermediation Incorrect *e. The retail life cycle Correct Incorrect Marks for this submission: 0/1. Question 3 Marks: 1 _______________ refers to an approach to merchandising where a retailer may carry several unrelated lines of merchandise in order to meet the needs of its target market? Choose one answer. a. Strategic merchandising Incorrect *b. Scrambled merchandising Correct c. Category killing Incorrect d. Disintermediated merchandising Incorrect e. General merchandising Incorrect Incorrect Marks for this submission: 0/1. Question 4 Marks: 1 Which theory of retail evolution proposes that retail stores become successful and upgrade their product lines (and prices) it creates an opportunity for a new, low cost retail form to enter the market? Choose one answer. a. The fundamental attribution error Incorrect b. The channel flows concept Incorrect c. The retail life cycle Incorrect *d. The wheel of retailing Correct e. Disintermediation Incorrect Correct Marks for this submission: 1/1. Question 5 Marks: 1 Which theory of retail evolution proposes that retail stores start out as low-price low-status stores and then gradually move upscale as the business grows? Choose one answer. a. The fundamental attribution error Incorrect b. The channel flows concept Incorrect c. The retail life cycle Incorrect d. Disintermediation Incorrect *e. The wheel of retailing Correct Correct Marks for this submission: 1/1. Question 6 Marks: 1 The PULL approach to promotion... Choose one answer. a. Focuses on creating consumer demand for the product. Correct b. Focuses on getting members of the distribution channel to support the product Incorrect c. Focuses on personal selling to promote the product Incorrect *d. All of these are elements of the pull approach to promotion. Incorrect e. Focuses on advertising to promote the product Incorrect Incorrect Marks for this submission: 0/1....
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This note was uploaded on 05/10/2010 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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MKTG Mini Test 9 - 1 Marks: 1 Which theory of retail...

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