MKTG Mini Test 12

MKTG Mini Test 12 - 1 Marks: 1 The SWOT analysis can be...

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1 Marks: 1 The SWOT analysis can be used to develop marketing strategies by ____________? Choose one answer. a. Building on a threat b. Building on a weakness c. Minimizing an opportunity d. Building on a strength e. These are all ways to develop a strategy using the SWOT analysis. Correct Marks for this submission: 1/1. Question 2 Marks: 1 When using a SWOT analysis, an opportunity is an issue that is? Choose one answer. a. Positive, opportunity b. Negative External c. Negative, Internal d. Positive External e. Positive, Internal Incorrect Marks for this submission: 0/1. Question 3
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Marks: 1 A major difference between a business plan and a marketing plan is that a Business plan will include while a marketing plan will not? Choose one answer. a. A description of the customers/markets served b. Specific objectives c. A situation analysis d. A sales forecast e. Strategies for each functional area Incorrect Marks for this submission: 0/1. Question 4 Marks: 1 Which level of the organization is typically responsible for setting the direction of products and markets in order to exploit value-creating opportunities? Choose one answer. a. Business Unit level b. Corporate level c. mezzanine level d. marketing department level e. Functional area level Incorrect Marks for this submission: 0/1. Question 5 Marks: 1
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_______________ involves objectives and initiatives that will take more than a year to accomplish and, if successful, will create a sustainable competitive advantage? Choose one answer. a. Environmental scanning b. Tactical planning c. SWOT analysis d. Marketing e. Strategic planning Incorrect Marks for this submission: 0/1. Question 6 Marks: 1 BruceCo planned to introduce a new line of herbal coffees in its coffee shops. Using the chain ratio method, they estimated they would have 300 people walk through the door every day and that 1/3 of these people would notice a sign advertising the new coffee and ask about it. If the price were the same as its regular coffee, they estimated half of the people would try the new blend. If the price were higher than the regular coffee, they estimated only one out of 10 would request the new blend. The goal was to sell 50 cups of the new blend. Which of the following would be an outcome measure associated with the plan? Choose one answer. a. The price of the new blend of coffee b. The number of cups of the new blend sold each day. c. All of these are outcome measures for this plan. d. The number of people who walked through the store each day e. The number of people who ask about the new blend of coffee Incorrect
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Marks for this submission: 0/1. Question 7 Marks: 1 A marketing organization that using (the) _____________ will have a set of marketing functions such as sales, advertising, research, for each product line? Choose one answer.
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This note was uploaded on 05/10/2010 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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MKTG Mini Test 12 - 1 Marks: 1 The SWOT analysis can be...

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