MKTG Mini Test 1

MKTG Mini Test 1 - Started on Sunday, September 27, 2009,...

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Started on Sunday, September 27, 2009, 09:19 PM Completed on Sunday, September 27, 2009, 09:23 PM Time taken 4 mins 29 secs Grade 8 out of a maximum of 10 ( 80 %)
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Marks: 1 Many students are confused by the structure of this class. You have the option of viewing the lectures any time, but viewing the lectures is not required. You may take the tests whenever you want during a two-week window. A common mistake is to assume that because the class is convenient, it must be __________ and you can take __________. This is not usually true. Choose one answer. a. Easy, shortcuts b. Funny, pictures c. Profound, pride in your learning d. Required, it over again e. Optional, or leave it Correct Marks for this submission: 1/1. Question 2 Marks: 1 The best way to approach this class is to: Choose one answer. a. View the lecture archives, take the mini tests, read the book if there are questions you don’t understand on the mini tests. b. View the lectures, read the book, then take the mini tests.
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c. Take the mini tests until you have perfect scores on all of them. d. There is no "best" way to approach this class. It is designed so that each student can find the combination of content delivery, test taking, and interaction that meets his or her objectives for taking the class. e. Read the book, take the mini tests and view the lecture archive if there are questions from class you got wrong on the mini test. Correct Marks for this submission: 1/1. Question 3 Marks: 1 Which of the following is an example of "listening" to the market? Choose one answer. a. Bruce has the radio on while writing test questions for his class. b. Sandra reviews the J.D. Powers quality report for her product. c. Julio creates a protective shipping container for fragile products. d. All of these are examples of "listening" to the market. e. Florence develops an energy-saving gasoline formula. Correct Marks for this submission: 1/1. Question 4 Marks: 1
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According to your textbook, the value of customer satisfaction can be demonstrated by a study that showed reducing customer attrition could increase annual profits by ___? Choose one answer. a. 10-20% b. A factor of two c. As much as 75% d. 5-10% e. leaps and bounds Correct Marks for this submission: 1/1. Question 5 Marks: 1 What do we mean when speak of an organization's stakeholders? Choose one answer. a. Any individual or organization that is affected by what the company does and how well it performs. b. Individuals or organizations who have expressed interest in buying a particular company's stock when it is undervalued in the marketplace. c. Any individual or organization that makes money when a particular company introduces a successful new product. d. Individuals or organizations who are not currently customers of a company.
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MKTG Mini Test 1 - Started on Sunday, September 27, 2009,...

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