MKTG Mini Test 7

MKTG Mini Test 7 - 1 Marks: 1 _ is what is given up in an...

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1 Marks: 1 _________ is what is given up in an exchange to acquire a good or service? Choose one answer. a. Expense b. Price c. Revenue d. Value e. Barter Incorrect Marks for this submission: 0/1. Question 2 Marks: 1 ____________ are the costs of production that are tied to and vary with the number of units produced? Choose one answer. a. Total costs b. Opportunity costs c. Variable Costs d. Fixed costs e. Marginal costs Incorrect
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Marks for this submission: 0/1. Question 3 Marks: 1 Price elasticity is the slope of the demand curve. When price elasticity is LOW? Choose one answer. a. You can increase revenues by cutting prices. b. You can decrease revenues by increasing prices c. You can increase profits by cutting prices d. You can decrease profits by decreasing prices e. You can increase revenues by increasing prices Incorrect Marks for this submission: 0/1. Question 4 Marks: 1 ____________ are the costs of production that do not change with the number of units produced? Choose one answer. a. Marginal costs b. Total costs c. Fixed costs d. Variable Costs e. Opportunity costs Correct Marks for this submission: 1/1. Question 5 Marks: 1
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Last year, BruceCo sold 1000 coffee cups for $10 each. This year, the company is planning on selling 1500 coffee cups. In order to cover the additional investment they will charge $10.50 for the first 500 cups, $10.25 for the second 500 cups and $10 for the last 500. Each cup costs $4.70 to produce. What is the marginal profit for the 1125th cup? Choose one answer. a. $5.30 b. $4.70 c. $10.00 d. $10.50 e. $10.25 Incorrect Marks for this submission: 0/1. Question 6 Marks: 1 The ____________ approach to new product pricing sets prices high in order to recover development costs more quickly? Choose one answer. a. Skimming b. Trial pricing c. Variable price d. new and improved e. Penetration Incorrect Marks for this submission: 0/1. Question 7 Marks: 1
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product, you find there is a fairly substantial shipping and handling charge. When you figure in the extra charges, the product may be more expensive than other, similar products that you were considering. This is an example of a ________tactic? Choose one answer. a. Flexible price b. Captive price c. Multiple price d. Single price e. Discount price Incorrect Marks for this submission: 0/1. Question 8 Marks: 1 Experience has shown that customers perceive a price of $99.99 to be significantly lower than a price of $100. The pricing strategy that takes advantage of this phenomenon is called ___________ Choose one answer. a. Price line pricing b. Penetration pricing. c. Odd-even pricing d. Yield management pricing e. Price bundling Correct Marks for this submission: 1/1. Question 9
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This note was uploaded on 05/10/2010 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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MKTG Mini Test 7 - 1 Marks: 1 _ is what is given up in an...

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