MKTG Mini Test 6

MKTG Mini Test 6 - 1 Marks: 1 A _ or _ tries to create the...

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1 Marks: 1 A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? Choose one answer. a. Brand name, service mark. b. Generic brand, no-name brand c. National Brand, Producer brand d. Private-label brand, middleman brand e. Trade name, trademark Correct Marks for this submission: 1/1. Question 2 Marks: 1 The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products. Choose one answer. a. Generic branding b. Private branding. c. Individual product branding d. Excessive branding. e. Multiproduct branding
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Incorrect Marks for this submission: 0/1. Question 3 Marks: 1 Typically, ______________ is done by the retailer of a product rather than by the manufacturer. Choose one answer. a. Individual product branding b. Multiproduct branding c. Excessive branding. d. Generic branding e. Private branding. Incorrect Marks for this submission: 0/1. Question 4 Marks: 1 Which of the following is NOT a perceptual benefit of packaging? Choose one answer. a. Help justify the price a retailer charges for the product. b. Protect the product from excessive heat or cold. c. Post-purchase utility. d. Project an image for the product. e. Offer a consumer clues as to the quality of the product inside. Incorrect Marks for this submission: 0/1.
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Question 5 Marks: 1 A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? Choose one answer. a. Copyright b. Nickname c. Patent d. Advertising slogan e. Brand name Incorrect Marks for this submission: 0/1. Question 6 Marks: 1 Not-for-profit organizations need to use complementary positioning because. ..? Choose one answer. a. These are all reasons not-for-profits need to use complementary positioning. b. Not-for-profits don't compete against each other. c. Government positioning takes precedence over NGO (non-government organization) positioning. d. They may only provide on element in a network of services received by the customer. e. Not-for-profit organizations may not be allowed to segment. Incorrect Marks for this submission: 0/1. Question 7 Marks: 1
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The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? Choose one answer. a. Internal marketing b. Positioning c. Component branding d. Internal rate of return e. Empathy Correct Marks for this submission: 1/1. Question 8 Marks: 1 Paolo was applying for a new job. He went to the barbershop to get a haircut in case he got a job interview. The barbershop is an example of a(n) _____________ service? Choose one answer.
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MKTG Mini Test 6 - 1 Marks: 1 A _ or _ tries to create the...

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