Study_Guide_for_Lecture_16_-_Logistics - Study guide for...

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Study guide for lecture 16: Logistics Supply Chain 0. Logistics 0. The process of strategically managing the efficient flow and storage of raw  materials, in-process inventory and finished goods from point of origin to point of  consumption 1. Supply Chain 1. The connected chain of all of the business entities, both internal and external that  perform or support the logistics function Marketing Channel vs. Supply Chain 2. Supplier network 2. Firms providing materials to the producer 3. Upstream 3. Marketing channel 4. Firms moving the product from producer to consumer 5. Downstream 4. Supply chain management 6. Supply chain is a tool to help you achieve marketing strategy 0. Strategy comes first 7. Value chain 1. Each member of the supply chain adds value Marketing 431 Study Guides © 2009 Lecture 16: Logistics Page 1
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8. Two major issues 2. Efficiency 0. Wal mart 3. Responsiveness 1. Dell 4. Usually one comes at the expense of the other
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This note was uploaded on 05/10/2010 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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Study_Guide_for_Lecture_16_-_Logistics - Study guide for...

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