Study_Guide_for_Lecture_24_-_Management_III_-_Implementation

Study_Guide_for_Lecture_24_-_Management_III_-_Implementation...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Study guide for Lecture 24: Marketing Management - Implementation     Who is selling? What is marketing management? 0. Three roles 0. Develop the plan 1. Implement the plan 2. Evaluate the plan 1. This whole course has focused on the first point 3. This section focuses on implementation and evaluation 2. From research: 4 basic practices that work Nohria, Joyce, Roberson, “What really Works”, Harvard Business Review, July 2003  4. Strategy 0. Clear and focused 5. Execution 6. Culture 1. Performance-oriented 7. Structure 2. Flexible, fast 3. The biggest weakness in strategic planning? 8. No clear connection between  “Increase market share by 15% in 2 years” and  “What am I supposed to do Monday Morning?” 9. This is where implementation comes in Planning process Marketing 431 Study Guides © 2009 Lecture 24: Management III - Implementation Page 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Implementation The art of management 0. How to improve implementation… 0. Communicate goals and how they will be accomplished 1. Use champions 0. The person responsible 2. Reward success 3. Be decisive 4. Listen 1. Open communication to surface problems 5. Schedule precise tasks, responsibilities, deadlines Tactical plans 4. Each management “unit” should know 10. What is expected 11. How to achieve it 12. Relevant time frame 3. Priorities  Organization 5. Does the structure match your activity? 13. Communication 14. Accountability 15. Organization chart Marketing 431 Study Guides © 2009 Lecture 24: Management III - Implementation Page 2
Background image of page 2
6. Traditional organization 16. Clear lines of authority 4. Line vs. staff responsibility 17. Functional specialization 5. “Coopetition” between functional areas 18. Sales is a marketing function
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/10/2010 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

Page1 / 7

Study_Guide_for_Lecture_24_-_Management_III_-_Implementation...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online