Chapter 4 social psyc

Chapter 4 social psyc - Chapter 4 Attitudes: Evaluating the...

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Chapter 4 – Attitudes: Evaluating the World Attitudes – evaluations of various aspects of the social world. Affective component emotional reactions Cognitive component thoughts/beliefs Behavioral component actions/observable behaviors Attitude Ambivalence ( chocolate cake ) – refers to the fact that we often have positive and negative evaluations of the same attitude object. Attitude Formation Abraham Tesser (1993) suggests that some attitudes are linked to our genes. Tesser – attitudes related to temperament and personality Monozygotic – clones – 100%- identical DNA Dizygotic – no more genetically similar than any other siblings Higher correlations between monozygotic than dizygotic suggest genetic influence Monozygotic twins share more attitudes than dizygotic, even when raised apart It appears that some attitudes are an indirect function of our genetic makeup. Tesser suggests that attitudes are related to things like our temperament and personality , which are directly related to our genes. Types of Attitudes 1. Cognitively based attitudes –the extent to which a person’s attitude is based primarily on their beliefs about the properties of an attitude object. Example – merits of a car 2. Affectively based attitudes – an attitude based more on emotions and values than on objectivity Sex, politics, and religion Features of affectively based attitudes A. Not the result of rational examinations B. not governed by logic C. often linked to values Although affectively based attitudes can have different sources, we can group them into one family because they have certain features in common: They do not result from a rational examination of the issues.
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They are not governed by logic They are often linked to people’s values 3. . Behaviorally based attitudes – derived from your own observations of how you behave toward an object. Self-perception theory – under certain circumstances, people don’t know how they feel until they see how they behave. Conditions -
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This note was uploaded on 05/10/2010 for the course PSYC 2040 taught by Professor Adair during the Spring '10 term at LSU.

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Chapter 4 social psyc - Chapter 4 Attitudes: Evaluating the...

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