Chapter 9 social psyc

Chapter 9 social psyc - Chapter 9 Social Influence Changing...

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Chapter 9 – Social Influence: Changing Others’ Behavior Conformity: Group Influence in Action Social Influence – efforts by one or more individuals to change the attitudes, beliefs, perceptions, or behaviors of one or more others. Western culture places great value on independence . For one thing, we expect people to make moral choices based on what they themselves think is right and wrong. For another, we believe in democracy, the idea that governments and other organizations act most wisely when they allow each person to express his or her views. People’s judgements/behavior influenced by what they believe other people think conformity- changing attitudes or behavior in order to adhere to existing social norms Conforming –acting at odds with one’s beliefs or perceptions because other people are acting in that way. Social Norms - The rules that a group uses for appropriate and inappropriate values, beliefs, attitudes and behaviors. Failure to follow leads to punishment, like exclusion Injunctive Norms – behaviors perceived as being approved of by other people Descriptive Norms – how other people are actually behaving Explicit Norms – written or openly stated (laws) Implicit Norms – not openly stated A. Asch’s Research on Conformity: Social Pressure – The Irresistible Force? You sign up for a psychology experiment, and on a specified date you and seven others arrive and are seated at a table in a small room. You don't know it at the time, but the others are actually associates of the experimenter, and their behavior has been carefully scripted. You're the only real subject. The experimenter arrives and tells you that the study in which you are about to participate concerns people's visual judgments.
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on the right card matches the length of the line on the left card. The task is repeated several times with different cards. On some occasions the other "subjects" unanimously choose the wrong line. you are the only real participant researcher- studying visual judgements 2 cards – left one contains 1 vertical line, right one contains 3 lines of varying lenths researcher asks you to pick which one matches some of the trials, the other participants unanimously choose the wrong line What would you do? about 1/3 went along 18 trials – wrong answers from majority in 12 37 out of 50 conformed at least once 14 conformed more than 6 times Why did the subjects conform so readily? Didn’t want to stand out, some thought the majority was right B. Factors Affecting Conformity 1. Cohesiveness – degree of attraction felt by individual toward influencing group 2. The need for social respect 3. Informational conformity – use other people for source of information 4. Group size – pressure to conform does not increase as above group size around four or five, more recent research – up to 8 or more, suspect collusion 5. Social support C. Criticisms of Asch
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Chapter 9 social psyc - Chapter 9 Social Influence Changing...

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