- Chapter 4 Attitudes: Evaluating...

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Chapter 4 – Attitudes: Evaluating the World Attitudes – evaluations of various aspects of the social world. Affective component Cognitive component Behavioral component Attitude Ambivalence – refers to the fact that we often have positive and negative evaluations of the same attitude object. Attitude Formation Abraham Tesser (1993) suggests that some attitudes are linked to our genes. It appears that some attitudes are an indirect function of our genetic makeup. Tesser suggests that attitudes are related to things like our temperament and personality , which are directly related to our genes. Types of Attitudes 1. Cognitively based attitudes –the extent to which a person’s attitude is based primarily on their beliefs about the properties of an attitude object. 2. Affectively based attitudes – an attitude based more on emotions and values than an objective appraisal of the object. Although affectively based attitudes can have different sources, we can group them into one family because they have certain features in common: They do not result from a rational examination of the issues. They are not governed by logic They are often linked to people’s values 3. . Behaviorally based attitudes – derived from your own observations of how you behave toward an object. Self-perception theory – under certain circumstances, people don’t know how they feel until they see how they behave.
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Sources of Attitudes : 1. They can stem from people’s values , such as their basic religious and moral beliefs. 2. Other affectively based attitudes can be the result of a sensory or aesthetic reaction. . 3. Social Learning – the process through which we acquire new information, forms of behavior, or attitudes from other persons. A. Classical conditioning, AKA Pavlovian conditioning
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This note was uploaded on 05/10/2010 for the course PSYC 2040 taught by Professor Adair during the Spring '10 term at LSU.

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