- Chapter 5 The Self Understanding...

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Chapter 5 – The Self: Understanding : “Who am I?” Self - that part of an individual's personality of which he or she is aware . Self-reference effect – the effect on attention and memory that occurs because the cognitive processing of information relative to the self is more efficient than the processing of other types of material. There are two types of processing occurring with the self-reference effect: Elaborative processing Categorical processing Self-concept – one’s self-identity, a basic schema consisting of an organized collection of beliefs and attitudes about oneself. Structure of the self-concept. We can categorize them on how extreme the concepts are: Central self-concepts Peripheral self-concepts We can also categorize self-concepts by their content areas. Social Self-Concept Social self – a collective identity that includes two different aspects interpersonal relationships those aspects of identity that are derived from membership in larger, less personal groups based on race, ethnicity, and culture. Thinking about the Self: Personal Versus Social Identity Personal-social identity continuum Personal level
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Social identity level When we are comparing our personal selves to other members of the same group, we are engaging in intragroup comparisons. When we compare our group to other groups, we are engaging in intergroup comparisons . Who I Am Depends on the Situation Self-complexity - refers to the structure of the self. When it is low, the different aspects of the self are intertwined, not separated. When it is high, the different aspects of the self are distinct from one another. Identity interference – two important social identities are perceived as in conflict. Performance in one interferes with performance of another. Our culture has a lot to do with how we view our selves. Our modern, Western conception of the self is that each of us is an example of three different kinds of things bound into a single entity. Each person has a body . The body is connected to our conscious experiences . We are responsible for our actions. Western, individualistic cultures encourage the formation of an independent self- concept – people develop a self-concept as separate from or independent of others. Traditional, collectivistic cultures encourage the formation of an
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