Chapter1 Determination of attractive markets

Chapter1 Determination of attractive markets - CHAPTER 1...

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LOGO CHAPTER 1 Potential market assessment: Determination of attractive markets
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Contents Process of potential market assessment 1 Assessment of country markets 2 Determination of attractive country markets 3
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The focus question How can a business organization select a number of assessment criteria to determine the attractiveness of potential country markets in an effective and efficient way?
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Contents Process of potential market assessment 1 Assessment of country markets 2 Determination of attractive country markets 3
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Process of potential market assessment Phase 1 Phase 2 Phase 3 Define company policy Derive assessment criteria Assess Country markets
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Corporate policy vision mission business philosophy Corporate Corporate policy policy
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Market assessment criteria Criteria from the macro-environment Political, legal, social, economic, ecological, culture, tech. criteria Criteria from the operating environment Operating , internal environment
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Contents Process of potential market assessment 1 Assessment of country markets 2 Determination of attractive country markets 3
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This note was uploaded on 05/11/2010 for the course BUSINESS S 380 taught by Professor Terryryan during the Summer '10 term at Winthrop.

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Chapter1 Determination of attractive markets - CHAPTER 1...

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