Chapter2 Economic environment

Chapter2 Economic environment - LOGO CHAPTER 2 ECONOMIC...

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LOGO POTENTIAL MARKET ASSESSMENT ECONOMIC ENVIRONMENT INTERNATIONAL MARKETING CHAPTER 2
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Contents Bases of economic wealth 2 Economic viability profiles 4 Economic wealth indicators 3 Assessing the economic environment 1
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The focus question What are the relevant dimensions of the economic environment of the company’s served product market, how are they shaped in the geographic markets under consideration, and what impacts do they have on the attractiveness of those markets?
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Contents Bases of economic wealth 2 Economic viability profiles 4 Economic wealth indicators 3 Assessing the economic environment 1
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Assessing the economic environment A modern economy is characterized by: 1. Skills and flexibility of its population 2. Available infrastructure and level of technology 3. Level of relative ecological balance
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Steps of analyzing the economic environment Managerial consequences Step 4 Step 3 Step 2 Step 1
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Steps 1 Determination of relevant characteristics of the economic environment For example: Very Fine Products Inc.
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Steps 2 Assessment of current states of the relevant characteristics in potential country markets
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Chapter2 Economic environment - LOGO CHAPTER 2 ECONOMIC...

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