Chapter5 Firm's competitive position

Chapter5 Firm's competitive position - LOGO CHAPTER 5...

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LOGO CHAPTER 5 Operating environment assessment: Firm’s competitive position
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Contents Assessing the competitive position 1 Success factors in international marketing 2 Competitor analysis 3 Determination of distinctive capabilities 4
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Contents Assessing the competitive position 1 Success factors in international marketing 2 Competitor analysis 3 Determination of distinctive capabilities 4
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Determination of a firm’s competitive position Expectations and aspirations Challenges from the macro-e Success factors Competitor analysis Internal analysis Distinctive capabilities
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Contents Assessing the competitive position 1 Success factors in international marketing 2 Competitor analysis 3 Determination of distinctive capabilities 4
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General factors of influence on international marketing success      Capabilities      Skills      Motivation      Resources
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Determination of success factors Core factors Success factors
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Ways to determine success factors Past experience Consultants Customer expectations and aspirations
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This note was uploaded on 05/11/2010 for the course BUSINESS S 380 taught by Professor Terryryan during the Summer '10 term at Winthrop.

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Chapter5 Firm's competitive position - LOGO CHAPTER 5...

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