Chapter8 Resource allocation

Chapter8 Resource allocation - Company LOGO Chapter 8...

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Company LOGO Resource allocation www.themegallery.com Chapter 8
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Contents Determination of local market-entry strategy 2 Control of effectiveness 4 International expansion 3 1 organization 3
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The focus question How should the resources available to the organization be allocated internally and externally and how should the effectiveness of this allocation be controlled ?
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Contents Determination of local market-entry strategy 2 Control of effectiveness 4 International expansion 3 1 organization 3
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International expansion Spread of sources Scheduling international expansion
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International expansion: Spread of sources Born global Internally prevented global Externally prevented global Born non-global Balance of spreading 1. Overspending 2. Under-spending Technologies
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Scheduling international expansion Concentric expansion Platform expansion Focused expansion Market-entry timing
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Contents Determination of local market-entry strategy 2 Control of effectiveness 4 International expansion 3 1 organization 3
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Determination of local market-entry strategy
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