Chapter9 International product management

Chapter9 International product management - LOGO Chapter 9...

Info iconThis preview shows pages 1–11. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: LOGO Chapter 9 International product management Company Logo Contents International product decisions 1 The total product 2 International customers 3 International product policy 4 Company Logo Contents International product portfolio management 5 Product brand management 6 Product quality management 7 Impact on marketing mix 8 Company Logo The focus question How can an international marketer develop a bundle of products that allow building and sustaining the intended global strategic position of the firm? Company Logo International product decisions Intended global strategic position International customer Total product International product policy International product management processes Company Logo Contents International product decisions 1 The total product 2 International customers 3 International product policy 4 Company Logo Total product Level of customer integration Material and immaterial results The product system Company Logo Total product C The product system Added features Symbolic features Expected features Core product Company Logo Contents International product decisions 1 The total product 2 International customers 3 International product policy 4 Company Logo International customers Emotional involvement Importance for core competence Meanings Company Logo...
View Full Document

This note was uploaded on 05/11/2010 for the course BUSINESS S 380 taught by Professor Terryryan during the Summer '10 term at Winthrop.

Page1 / 36

Chapter9 International product management - LOGO Chapter 9...

This preview shows document pages 1 - 11. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online