Chapter10 International distribution management

Chapter10 International distribution management - Chapter10...

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Chapter10 International distribution management
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Contents International distribution decisions 1 International distribution policy 2 Alternative distribution systems 3 International channel evaluation 4
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Contents Channel member selection 5 Management channel relationships 6 Impact on marketing mix 7
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The focus question How can international marketers establish and maintain distribution systems that best help to build and sustain their intended global position?
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Contents International distribution decisions 1 International distribution policy 2 Alternative distribution systems 3 International channel evaluation 4
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International distribution decisions Designing an international distribution system is more complicated than a domestic one because it must take into account: Different geographic areas Varying expectations of distribution partners Differences in competitive structure Relevant dimensions of the macro-environment
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Contents International distribution decisions 1 International distribution policy 2 Alternative distribution systems 3 International channel evaluation 4
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International distribution policy An international distribution policy is a general statement of : Goals that have to be attained by distribution decisions Rules of behavior that are to be met when implementing those decisions
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Contents International distribution decisions 1 International distribution policy 2 Alternative distribution systems 3 International channel evaluation 4
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This note was uploaded on 05/11/2010 for the course BUSINESS S 380 taught by Professor Terryryan during the Summer '10 term at Winthrop.

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Chapter10 International distribution management - Chapter10...

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