Chapter11 International sales management

Chapter11 International sales management - Chapter 11...

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Chapter 11 International sales management
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CONTENTS International sales management decisions International sales policy International personal selling After-sales activities Managing the international sales-force Impact on marketing mix
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The focus question How can international sales management contribute to building and sustaining the intended strategic position of a business organization?
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CONTENTS International sales management decisions International sales policy International personal selling After-sales activities Managing the international sales-force Impact on marketing mix
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International sales management decisions Sales management traditionally has been a rather neglected area of international marketing To acknowledge the importance of sales management for the international marketing success, the company has to develop an international sales policy.
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International sales management decisions Sales management can take decisions and actions concerning personal selling, after-sale activities, and the recruitment, selection, and development of the international sales-force
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CONTENTS International sales management decisions International sales policy International personal selling After-sales activities Managing the international sales-force Impact on marketing mix
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This note was uploaded on 05/11/2010 for the course BUSINESS S 380 taught by Professor Terryryan during the Summer '10 term at Winthrop.

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Chapter11 International sales management - Chapter 11...

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