Chapter13 International pricing decisions

Chapter13 International pricing decisions - CHAPTER 13...

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Unformatted text preview: CHAPTER 13 INTERNATIONAL PRICING DECISIONS CONTENT International pricing decisions International pricing policy Factors influencing price setting Payment terms Managing financial risks Counter-trade Impact on marketing mix The focus question How can international marketers determine the monetary and non-monetary assets they want to get in exchange for the benefits they provide to the customers in a way that allows building and sustaining the intended global strategic of their organization? CONTENT International pricing decisions International pricing policy Factors influencing price setting Payment terms Managing financial risks Counter-trade Impact on marketing mix International pricing decisions Pricing decisionsin the sense of determining the monetary costs to customersneed to be made carefully. They include: An international pricing policy Pricing setting Terms of payment Potential counter-trade CONTENT International pricing decisions International pricing policy Factors influencing price setting Payment terms Managing financial risks Counter-trade Impact on marketing mix International pricing policy Standard pricing policy General rules for pricing determination Standard formula pricing policy Price adaptation policy strategic pricing policy 1 Full-cost pricing 3 Relevant cost 2 Direct cost plus contribution margin Standard formula pricing policy Price adaptation Price adaptation has some advantages: Difficulty of developing a global strategic position...
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Chapter13 International pricing decisions - CHAPTER 13...

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