SportObermeyerAnalysis

SportObermeyerAnalysis - Parka A Forecast = 575 First 80%...

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SPORT OBERMEYER CASE Diagnosis and Recommendations Sport Obermeyer needs to match supply with demand within the bounds of high demand uncertainty in a globally dispersed supply chain. Four tools can address this problem: Improved Forecasting Quick Response Postponement Tailored Sourcing
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SPORT OBERMEYER CASE Improved Forecasting Change collective board forecasting to individual board member forecasting to measure: Mean ( μ ) for each style (current) Standard deviation ( σ ) for each style (new) High σ equals high uncertainty (new) Acquire market intelligence Give preferred customers early fashion previews Use resulting orders to refine forecasts See next page for example
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SPORT OBERMEYER CASE First 0% of Sales Data Parka A Forecast = 510 First 20% of Sales Data
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Unformatted text preview: Parka A Forecast = 575 First 80% of Sales Data Parka A Forecast = 500 SPORT OBERMEYER CASE Quick Response Consolidate components, e.g. make all zippers black rather than color matched Preposition and warehouse long lead items SPORT OBERMEYER CASE Postponement Delay product differentiation Allow for product aggregation Reduce uncertainty Example: Place steady order for greige fabric each month and specify dye and print later. SPORT OBERMEYER CASE Tailored Sourcing Produce items of more certain demand (nonreactive) earlier at lower cost, slower plants in China Produce items of less certain demand (reactive) later at higher cost, faster plants in Hong Kong...
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SportObermeyerAnalysis - Parka A Forecast = 575 First 80%...

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