PROPELMarketing - ID 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16...

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ID 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 9/30/2008 Write Product Definition 10/1/2008 Write Competitive Analysis 10/2/2008 Write Chief Competitors List 10/2/2008 Write Key Strengths 10/2/2008 Write Key Weaknesses 10/2/2008 Write Key Opportunities 10/3/2008 Write Key Threats 10/3/2008 Write Key Attributes and Benefits 10/3/2008 Write Actual Brand Attributes 10/3/2008 Write Perceived Attributes 10/6/2008 Write Reasons for Differences 10/6/2008 Write Actual Brand Attributes 10/6/2008 Write Perceived Attributes 10/7/2008 Write Reasons for Differences 10/7/2008 Write Positioning Statement for Brand 10/7/2008 Write Basis for Positioning 10/7/2008 Write Illustrative Advertisement 10/8/2008 Write Illustrative Statement for Competitor 10/8/2008 Write Critique of Current Position for Brand 10/8/2008 Write CRUDE Test 10/8/2008 Write Recommended New Statement 10/9/2008 Write Positioning Statement for Brand 10/9/2008 Write Basis for Positioning
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This note was uploaded on 05/12/2010 for the course MAR 5805 taught by Professor Sawyer during the Fall '08 term at University of Florida.

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PROPELMarketing - ID 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16...

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