PPP - Paulson Precision Parts, Inc. Case I (form that I...

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Paulson Precision Parts, Inc. Case (form that I have used in the past; several areas were not asked about in your assignment) Team ore }1 - I The purpose of this form is to better communicate the relative strengths and weakness of your analyses and recommendations. on various aspects of your case analyses and recommendations. Average or a bit below average = a check mark. Most assessments ranges from - - to + + with occasional extra +'s) Final arade is based on mv overall assessment, not some simole addina of +'s and -'so • = Vital parts of answers to assigned case questions (most important = ••• ) (# = not required/asked about (esp. # .), although areas of helpful analyses on which to base answers I included only because many teams did discuss these issues directly.) Customer analysis: '. w . Buying/adoption process; DMU; -t- #* Qualitative benefits of pads to customer; perceived risks vs. benefits -r- #* Customer market seQments and potential reactions to PPP pads - ** Strategy, Tactics, Plan of Action: e.risl~g. - ,~ __ , 1Il'I 1IIl_ "Il'l'l ' ~ lIlI I~ "'- Cost plus considerations -f--I- ** Competition price considerations - ** Value-based pricing analysis (estimates of dollar savings for customer) +- **** COleriCk) l~ ~ ea:-~+- v~--~ *** -4. *** Fazio +~,. .- tv f 0 ~ kccP ~-'\'c.e-::l -- Fixed cost not included? (or, at least, discussed) ~ - * Pricing recommendation (reasonableness, persuasiveness) v-::: *** Distributor price (if applicable) V-t ** Sticker shock --- how to deal with/ communicate value of pads +- -t--j **** .,. . - Probability that these words will quickly resonate with target segment(s) -t- f- • **** GenG;S9A~588!te 6F price metric -++--~ ** Different messages for different segments? ..• ** ( Positioning (statement?) -- #** Any incorporations of health/injuries, etc. in positioning/initial message -1- •. .. * l. . . Overall: .•. ~ Level of creativity, originality +- ~ ** Level of detail of recommendations +- ** Level of detail of analysis t"'+'-' ** Clarity of analysis (calculations, assumptions, etc.) +- ** Overall persuasiveness, logic, and consistency ::r: k""". .-.e.••. . Lvuol -I,~ (.o"'l)"OUj ., r ** W T t I d . f I •.•.• tv "'L t> •. .• CC-. ..... J oJI,J","", ,. ** n '"g s ye an organlza Ion '-'L. .-~ r.. .n. .~ t- r u Overall grade (out of 100 points) q:1. ;- - ~ U2J r{?~' /~rO~'~· b~ tn, ~~ ~I ~ !:h ~~v>'~ ~ Yv-JL
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MAR 5805 Paulson Precision Parts OEM 2009 MAR 5805 Team 1 Rusty McLaughlin Larry Miller Corrie Musgrave Luke Setzer OEM Team 1 page 1 of9
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Introduction and General Considerations This case presents a number of interesting challenges such as price determination, avoidance of sticker shock, education of the customer, and so forth. All of them hinge on the proper selection of a price metric. Selecting the right price metric will accomplish the goal of educating the customer on the actual value of the product, avoiding sticker shock and providing an objective reference from which to select the optimum price. (J
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This note was uploaded on 05/12/2010 for the course MAR 5805 taught by Professor Sawyer during the Fall '08 term at University of Florida.

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PPP - Paulson Precision Parts, Inc. Case I (form that I...

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