4-FINAL--2008_%20OEM_outline - * means that these...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
UNIVERSITY OF FLORIDA Outreach Engineering Masters Program MAR 5805 ---Marketing Management Dr. Alan Sawyer Fall, 2008 Sunday Aug. 3, 8 AM 1, 18 Saturday Sept. 6, 8 AM Communicating the Bundle of Product Benefits 10, 9 Sunday Sept. 7, 1 PM Consumer Behavior in B to C and B to B Markets 6, 7, 8, 3, 4, 2 Saturday Oct. 4, 1 PM 12 Case: Atlantic Aviation Oral presentation by groups ? and ?. Sunday Oct. 5, 8 AM Pricing Case: BIOPURE Corporation Oral presentation by groups ? and ? Day Date Discussion Topic and Written and Oral Assignments Recommended* Chapters in Kotler and Keller Text Course Introduction; How to Analyze a Marketing Case; Product Positioning Case: Mountain Man Brewery Corporation: Bringing the Brand to Light Oral presentation by groups ? and ?. Pricing New and Established Products
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: * means that these reccomended chapters adddress topics relevant to the topics to be discussed and/or the assigned case. The exam will not cover anything only in the textbook. Saturday Nov. 8, 8 AM 10, 11, Case: Paulson Precision Parts, Inc. Sunday Nov. 9, 1 PM Marketing Communication, and Course Summary 15, 16, 17, 13, 14 Thurs. Nov. 20, 12 PM Thurs. Nov. 20 Saturday Dec. 6, 1 PM Exam 2, 13, 15, 16 Pricing; Product Management; Marketing Service and Measuring Quality Oral presentation by group ? . Email hard copy of your "Marketing Plan for a Brand in My Organization" (alan.sawyer@cba.ufl.edu) FED Ex of hard copy to my Univ. of FL address, with one-day delivery (212 Bryan hall, Univ. of FL, Gainesville, FL 32611)...
View Full Document

Page1 / 2

4-FINAL--2008_%20OEM_outline - * means that these...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online