5-FINAL--2008_ OEM_outline-teams

5-FINAL--2008_ OEM_outline-teams - assistant at...

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UNIVERSITY OF FLORIDA Outreach Engineering Masters Program MAR 5805 ---Marketing Management Dr. Alan Sawyer Fall, 2008 Sunday Aug. 3, 8 AM 1, 18 Saturday Sept. 6, 8 AM Communicating the Bundle of Product Benefits 10, 9 Sunday Sept. 7, 1 PM Consumer Behavior in B to C and B to B Markets 6, 7, 8, 3, 4, 2 Tuesday Sept. 30, 10 PM Computron Inc., 1996 Saturday Oct. 4, 1 PM 12 Case: Atlantic Aviation Sunday Oct. 5, 8 AM Pricing Day Date Discussion Topic and Written and Oral Assignments Recommended* Chapters in Kotler and Keller Text Course Introduction; How to Analyze a Marketing Case; Product Positioning Case: Mountain Man Brewery Corporation: Bringing the Brand to Light Oral presentation by groups 1 and 7 . This is an assignment to be done individually, not as a team. Recommend a bid price for Computron for the Koenig bid. Email your bid by putting your name and the bid price as the subject of the email. Nothing else is needed for the email but be prepared to discuss your reasons for your bid in class. Send emails to my
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Unformatted text preview: assistant at dan.uy@cba.ufl.edu. Pricing New and Established Products Oral presentation by groups 2 and 10 Saturday Nov. 8, 8 AM 10, 11, Case: BIOPURE Corporation Case: Paulson Precision Parts, Inc. Sunday Nov. 9, 1 PM Marketing Communication, and Course Summary 15, 16, 17, 13, 14 Thurs. Nov. 20, 12 PM Thurs. Nov. 20 Saturday Dec. 6, 1 PM Exam 2, 13, 15, 16 * means that these recommended chapters address topics relevant to the topics to be discussed and/or the assigned case. The exam will not cover anything in the textbook. Pricing; Product Management; Marketing Service and Measuring Quality Oral presentation by groups 3 and 11 Oral presentation by groups 6 and 8 Email hard copy of your "Marketing Plan for a Brand in My Organization" (alan.sawyer@cba.ufl.edu) FED Ex hard copy to my Univ. of FL address, with one-day delivery (212 Bryan hall, Univ. of FL, Gainesville, FL 32611, 352-273-3279). Regular mail is fine IF you send it sufficiently early....
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This note was uploaded on 05/12/2010 for the course MAR 5805 taught by Professor Sawyer during the Fall '08 term at University of Florida.

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5-FINAL--2008_ OEM_outline-teams - assistant at...

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