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Unformatted text preview: Mountain Man Brewing Company
Rusty McLaughlin Larry Miller Corrie Musgrave Luke Setzer Analysis of the Introduction of a Light Beer to the Mountain Man Brewing Company MMBC Strategy to Introduce a Light Beer Objective: Improve sales through the introduction of a light beer Legacy beer sales decreasing by 2% annually Regional light beer segment growing at 4% annually MM would increase sales without sacrificing their legacy brew Increase profitability while raising brand awareness Consumption by Type of Beer Exhibit 5 Variable Costs for MM Lager and MM Light Analysis of variable costs Analysis of margins Impact of Proposed Pricing Strategy Conclusions: Xxxx Xxxx Xxxx Alternative Price Strategy for MM Light Conclusions Xxxx Xxxx xxxx Alternative Options Option 1: Do not introduce a light beer Analysis: Conclusion: Option 1: Do not introduce a light beer Strategy: Xxxx Xxxx xxxx Mountain Man Lager Product: Mountain Man Lager Xxxxx Xxxxx Xxxxx Promotion Xxxxx xxxxx Alternative Options Option 2: Introduce a light beer Analysis: Conclusion: Option 2: Introduce a light beer Strategy: Xxxx Xxxx xxxx ...
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- Fall '08