Outline for Assignment

Outline for Assignment - Outline for Assignment Past...

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Outline for Assignment Past students have suggested that a bare-bones outline with the labels for answers, etc. would be helpful. Thus, here is the requested "Outline for Analysis of Marketing in Your Company." 1. My Company’s Product a. PROPEL™ 2. Competitive Analysis (Porter) a. 3. Chief Competitors a. Objectivist Club Network b. Unaffiliated Meetups c. American Atheists d. Atheist Alliance International 4. SWOT Analysis (overall) Then: a. Key Strengths i. Flagship Product Line ( Vision-Driven™ Life Series) ii. Focused directly on filling human needs via cardinal values b. Key Weaknesses i. Objectivism inherently values solitude ii. Brain dead culture c. Key Opportunities i. Culture hungry for meaningful change d. Key Threats i. Common misconception of altruism as moral standard ii. Enemies in religion and society 5. Key Attributes/Benefits a. Matrix of Importance and Determinance 6. Perceptual maps of your brand/company and your competitors a. Actual, Objective Brand Attributes
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This note was uploaded on 05/12/2010 for the course MAR 5805 taught by Professor Sawyer during the Fall '08 term at University of Florida.

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Outline for Assignment - Outline for Assignment Past...

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