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Unformatted text preview: Landscaping Company decided to provide them. Clearly this change arose as an emergent response to unforeseen events occurring in the company's environment. The management expected the company's "one size fits all" approach to work when in fact the target market had different values. So the company developed a new strategy invoking three separate, broad ranges: DesignXpress, DesignDeluxe, and Design Pro. According to the management, "All three programs vary in number of plan pages, complexity of design elements, fee, and turnaround time." Reference: http://emmalandscaping.com/news/20081008.html (see attached) OEM 2009 MAN 6721 Luther Setzer page 1 of 1...
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This note was uploaded on 05/12/2010 for the course MAN 6721 taught by Professor Kraft during the Spring '10 term at University of Florida.
- Spring '10