Unformatted text preview: Clearly this change arose as an emergent response to unforeseen events occurring in the company's environment. The management expected the company's "one size fits all" approach to work when in fact the target market had different values. Reference: http://emmalandscaping.com/news/20081008.html (see attached) OEM 2009 MAN 6721 Luther Setzer page 1 of 1...
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- Spring '10
- Sales, The Target, Design management, Emma Landscaping Company