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Article File 1 Chapter 1: Strategic Leadership For 18 months, the Emma Landscaping Company limited itself (and its customers) to one design choice and one fee. Over time, the management learned that this limitation in turned limited its sales opportunities. Not all prospects sought the original high end designs of Emma Landscaping Company. Because they wanted
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Unformatted text preview: Clearly this change arose as an emergent response to unforeseen events occurring in the company's environment. The management expected the company's "one size fits all" approach to work when in fact the target market had different values. Reference: http://emmalandscaping.com/news/20081008.html (see attached) OEM 2009 MAN 6721 Luther Setzer page 1 of 1...
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