Case27Setzer - Cases 27 Proctor Gamble The Beauty/Feminine...

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Cases 27 1. Evaluate Proctor and Gamble's corporate level strengths and weaknesses that Lafley inherited. The company had strengths and weaknesses in terms of its products, consumers, distribution, advertising, operations, geography, finances, and management. Products: It had strengths in brand quality reputation, price competition, mass market presence, variety of products, and brand recognition for its hair, skin, feminine, fragrance, cosmetic, and cleansing products. It remained only moderately competitive in frequently innovating and introducing new products in these areas. Consumers: It had strengths in brand image, brand recognition, price competition, variety of products, brand loyalty, and mass market presence in terms of age, gender, ethnicity, and low income consumers. It had no weaknesses in this facet of its business. Distribution: It had strengths in price competition, variety of products, recruiting good employees, offering incentives to employees, strong relationships with store owners, and store
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Case27Setzer - Cases 27 Proctor Gamble The Beauty/Feminine...

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