Strategic_Management_Mod_Proj_3 - Strategic Management...

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Strategic Management Project Module Assignment #3 CH 3 Questions 1. Identify whether your company has a competitive advantage or disadvantage in its primary industry. Its primary industry is the one in which it has the most sales. ASSIGNED TO: Jim, Rob 2. Evaluate your company against the 4 generic building blocks of competitive advantage: efficiency, quality, innovation and responsiveness to customers. How does this exercise help you understand the performance of your company relative to its competitors? ASSIGNED TO: David, Rob 3. What are the distinctive competencies of your company? ASSIGNED TO: Stephanie, Luke Resources Tangible Land, buildings, plant, equipment, inventory, money Intangible Brand names, reputation of the company, knowledge that employees have gained through experience, intellectual property (patents, copyrights, trademarks) Capabilities Company's skills at coordinating its resources and putting them to productive use Have first draft ready for March 4th.
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Distinctive competencies arise from a company's resources and capabilities. Resources
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This note was uploaded on 05/12/2010 for the course MAN 6721 taught by Professor Kraft during the Spring '10 term at University of Florida.

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Strategic_Management_Mod_Proj_3 - Strategic Management...

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