Distinctive competencies arise from a company

Distinctive competencies arise from a company - Distinctive...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Distinctive competencies arise from a company's resources and capabilities. Resources include both tangible and intangible varieties. Tangible resources include physical entities such as airplanes, hubs, routes, cash, etc. Intangible resources include a company's brand name, its reputation, the knowledge that employees have gained through experience, its intellectual property, etc. Its capabilities include the company's skills at coordinating its resources and putting them to productive use. Copa Airlines has many resources and capabilities that constitute its distinctive competencies, as summarized in their primary business strengths: strategic location of the "Hub of the Americas," low operating costs, modern and efficient fleet, strong brand and reputation for quality service, comprehensive alliance with Continental Airlines, and culture of teamwork and continuous improvement. The "Hub of the Americas," located at Tocumen International Airport, is a valuable resource for Copa as it serves as the central hub for their hub-and-spoke model.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Distinctive competencies arise from a company - Distinctive...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online