{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Marketing Exam Review ready

Marketing Exam Review ready - REVIEW SHEET MAR2011 Business...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
REVIEW SHEET – MAR2011 Business format franchisors- ongoing business relationship between a franchisor and franchisee. Competitive advantage- one or more unique aspects of a company, giving them advantage over competition. Corporate blog- blogs that are sponsored by a company or one of its brands and maintained by employees. Data warehouse- a central repository for data from various areas in a company, that can be shared companywide Database- a collection of data, especially one that can be accessed and manipulated by computer software Discontinuous innovation- products that create an entirely new market (a.k.a New To The World) Frequent buyer program- reward loyal customers for making multiple purchases. Growth stage of the product life cycle- the product advertising changes from educational to competitive with other brands, as the product reaches its peak in popularity, distribution becomes important as ever. Introductory stage of the product life cycle- advertising focused on educating consumers on product advantages, not much money is spent of advertising, products are loosing money and there is a high failure rate. Laggard- last group (16%) to adopt a product, low-income, skeptics, rely on word of mouth (VHS in 2009) Leader pricing- selling items at/below cost to encourage shoppers to shop there and buy other items black Friday Loyalty marketing- similar to frequent buyer programs, encourages customers with reward to shop there. Market share- is a company’s product sales as a percentage of total sales for that industry. Markup pricing -basing item pricing from percentage of profit desired on return (20% markup on $1.00 is $1.20) Mass communication- using TV or radio to broadcast a message to a large group at once. Multiple distribution -selling products in several ways RadioShack sells in store, online, over the phone, catalog Needs assessment-
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern