{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MNGT 5590 Case 10.1

MNGT 5590 Case 10.1 - Lakisah Mikell MNGT 5590 Case 10.1...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Lakisah Mikell MNGT 5590 Case 10.1: Electrolux Cleans Up 1. How did Electrolux Chief Executive Straberg break down barriers (and increase communication) between departments? Why did he do this? Explain. Straberg broke down barriers by eliminating the barriers between all of the departments. This forced the designers, engineers, and marketers to work together to create new products. By doing this, communication increased because everyone had a chance to give their input on what kind of products should be created. Straberg did this because Electrolux needed to make some radical changes. Before this change, the company wasn’t known to be innovative. Designers would come up with ideas, engineers would build it, and marketers would come up with a way to present it to the public. In order to be a major worldwide competitor, Straberg knew that the old company structure would have to change in order to see successful results.
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern