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MRKT 5000 Week 1 Case Assignment Analysis Revised

MRKT 5000 Week 1 Case Assignment Analysis Revised - FEDEX...

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FEDEX PACKAGES MARKETING FOR OVERNIGHT SUCCESS Lakisah Mikell Case Analysis-Week 1 MRKT 5000
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Case Summary: FedEx is a successful overnight delivery company that has been a major player in the delivery market for years. While entering into a market that has matured quickly, FedEx has found ways to consistently market their brand while revamping their image to become more recognizable. Implementing a mission statement that outlines their goals, FedEx continues to develop and foster successful relationships, including the ever important customer relationship. Consistently keeping up with advancing technology while perfecting their corporate culture and marketing tools has made FedEx a success in the delivery market. Key Marketing Issues Marketing Concept – A philosophy that an organization should try to provide products that satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals. SWOT Analysis – Assessment of an organization’s strengths, weaknesses, opportunities, and threats. Mission Statement – A long-term view, or vision, of what the organization wants to become. Case Questions 1. Which three environmental forces are likely to have the greatest effects on FedEx? The three environmental forces that are likely to have the greatest effects on FedEx are the mature overnight delivery market, the technology boom, and unexpected natural disasters. The mature market (including UPS, U.S. Postal Service, etc.) could cause
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FedEx to miss out on a substantial share of the market. The other companies in the market have been well established for many years and FedEx may have to create ways to compete within the market. The technology boom is the biggest force that will affect them because of the extreme growth of e-mail and fax machines. FedEx should consider
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