MRKT 5000 Week 2 Article Review

MRKT 5000 Week 2 Article Review - Lakisah Mikell MRKT 5000...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Lakisah Mikell MRKT 5000 Week 2 Article Review “Corporate Social Responsibility In A Recession” Business Week. www.businessweek.com/magazine/content/09_22/b4133000801325.htm By: Jack and Suzy Welch May 20, 2009 Article Summary In this article, corporate social responsibility and how to implement this entity during a recession is being discussed. Companies, in general, are in business to make money and to increase the profits of shareholders. Adding the entity of corporate social responsibility, known as CSR, can boost a company’s image by investing in giving back to the community through volunteering, mentoring students, starting charitable organizations, contributing funds to non-profit organizations, or participating in improving the Earth’s environment by utilizing “green initiatives”. But, with the current recession going on, companies now must strike a balance between investing in corporate social responsibility and retaining their profits. While companies
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern