MRKT 5000 Week 4 Article Review

MRKT 5000 Week 4 Article Review - Lakisah Mikell MRKT 5000...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Lakisah Mikell MRKT 5000 Week 4 Article Review “E-Mail Marketing Still Works” Entrepreneur. www.entrepreneur.com/marketing/onlinemarketing/article202772.html . By: Gail Goodman July 28, 2009 Article Summary The article is discussing the relevance of e-mail marketing in today’s business world. With the rise of social networks such as Facebook, Twitter, and MySpace, some companies doubt the power that an e-mail has versus the popularity of marketing on a social network. The author takes a look at and dispels the three misconceptions that businesses have towards the inbox. The first misconception that most businesses have is that the inbox is irrelevant because consumers receive unsolicited e-mails everyday. The author dissects this myth by showing that consumers are being picky about which e-mails from different companies are worth their time. When a consumer signs up for a mailing list, this shows that the consumer is confident in the product and the content of the e-mail is valuable to them.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

MRKT 5000 Week 4 Article Review - Lakisah Mikell MRKT 5000...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online